NOT LEGO

Have a crack discovering all the rainbow-colored beads inside this clear putty that snaps and pops as you mold it. Hours of fun and soothing creati...

Construct funny, cool dinos with this new learn-to-build set. Your littles will love sorting through 500 pieces to build their very own prehistoric...

All systems are go! Get your little future astronauts ready for takeoff in this futuristic rocket tent. Super sturdy (and tall) with two windows an...

Help little stargazers and future NASA astronauts explore the moon's surface with an entry-level telescope! This award-winning STEAM toy is solidly...

Rock out with this bedazzled blue gradient sound machine! Be the DJ of the party or watch your favorite movies in surround sound by using the phone...

Pretty in pink with her tutu and ballet slippers, Aja Ballet Doll is ready for her performance! This beautiful 11" Asian ballerina is made with sof...

Draw the world in color. The canvas is your oyster with this quick-drying solid tempera paint marker set. Just uncap, give these easy-grip markers ...

You'll have the sweetest little shop on the block! Five colors of clay make candy treats that look good enough to eat, but you'll want to show them...

Peace, love, and yum! Everything you need to make the grooviest, glow-in-the-dark gummies and glowing ice cubes. Safe and natural ingredients, like...

Draw your glowing foam sword (soft and safe) and fight like a ninja! Indoors or outdoors, let the fun begin. Game set includes 8 glowing swords, 8 ...

A real brain teaser! Go head-to-head or roll solo as you try out 10 randomly chosen, colored pieces to fill your grid. Race against opponents to fi...

What's more fun than a finger puppet show? Having one with these three plush forest pals and their fungi-tastic home. The adorable 4-inch tall brow...

Adventure into the woods with this feathery, tufted sweet owlet with her belly full of flowers and rainbows. Play a game of peek-a-boo with her ado...

Adventure into the woods with this lift-and-flap adventure book. A hidden, unbreakable mirror will have them playing a game of peek-a-boo. When it'...

The choice breed of the Queen of England, Corgis are playful, whip-smart, and love a game of fetch. This lovable guy is all that and then some. At ...

Discover the magic of the ocean with these three coral critters. Scoop and pour with the green Dimpl's pitcher, dunk the donut, turning one way to ...

Caution, road work ahead! Use the five tough excavating tools to unearth seven trucks buried in one massive dump truck. Find the crane, bulldozer, ...

This gorgeous wooden coffee table game is packed with intriguing challenges and mindful brain teasers to solve. Twelve cubes sit in a display tray,...

Discover the wonders of science through virtual reality. Use your phone to bring the 80-page interactive book to life and use the included VR goggl...

What will your kiddos cook up with this burger restaurant on wheels? This toy car turned burger-shaped shop on wheels is complete with realistic fo...

Exploring all of Earth's natural phenomenon with this hands-on science kit that combines the best of geology, physics, and chemistry. Follow the pl...

Two fish dance around their algae friend in this wooden DIY aquarium modeling experience. Assemble then watch them swim! As you build the 325-piece...

Add a little extra twinkle this holiday with star-shaped lights! Each 5'5" battery-powered strand features 10 LED star lights, making brightening u...

Made from eco-friendly rubberwood with child-safe stains, this 28-pc playset will be sure to charm your preschooler with their adorable retro look....

Hours of fun and soothing creativity are right at your fingertips. Literally! Squeeze, knead, and smoosh the see-through putty to build hand and fi...

One shape, ten colors, 500 pieces! This puzzle meets paint-by-number has templates for a comet and a planet - just match the numbers with the corre...

Can you spy with your little eyes which animals go together? Choose your challenge out of 48 cards and see if you can stack the five cardboard bloc...

Power up the fun as you challenge your aiming skills with this moving target game you can play indoors or outdoors. Load the foam balls into the tw...

Got milk? This soft and cuddle-worthy plush friend sure does. This 7-inch tall fuzzy milk carton is adorable with its rosy cheeks, sweet smile, and...

This new, 40-piece, dino-fabulous set from Magna-Tiles lets your littles build their very own prehistoric fantasy world! Four oversized, fully-magn...

A modern twist on friendship bracelets! The patented spinning loom makes it so easy to craft bracelets, necklaces, belts, lanyards, or more, each a...

Learning to embroider is sew fun and totally adorable. Choose one of eight colorful canvases, place it in the hoop, and start stitching. A 32-page ...

Rain or shine, this huggable 13-inch doll is the perfect companion for your littles. With her bounce-back form, soft poly fill, and sweet embroider...

It flies, it glides, it spins! Hypnotic lights and gravity-defying power bring this drone's WOW factor wherever you go. Small enough to fit in your...

Bring home a touch of winter wonderland magic with this interactive plush friend. At 21" tall, this posable sweetie will sit neatly on your shelf, ...

Kittiroll's so soft round body is just right for tucking into its removable plush SPAM blanket. It's 6" in size, pure squishy fun and totally irres...