NOT LEGO

Fun that's truly magnetic! This SMARTMAX starter set will keep their brains stimulated and their hearts entertained for years. Go on an exciting, w...

Develop concentration and problem-solving skills with this new, travel-friendly game! Ten sticks must be stacked in horizontal and vertical directi...

Hours of fun and soothing creativity are right at your fingertips. Literally! Squeeze, knead, and smoosh the see-through putty to build hand and fi...

It's all about what's on the inside. Ordinary rocks turn into polished gemstones, showing kids that earth's treasures are all around us. High-quali...

Roam the Earth with this incredibly lifelike remote-controlled dinosaur. Make this roaring raptor walk, moving forward and backward, and left to ri...

Get ready for sparkly, imaginative fun with this shimmering, pretty set! Rainbow sequin detailing with a comfortable elastic waistband, stretchy st...

This mega set puts the two in 2.0 with two new happy looms, two plastic hooks and two color instruction sheets, making colorful custom jewelry a br...

Get it together with this portfolio-style case that sorts and stores your puzzles. Heavy-duty cardboard compartments can hold up to 1,000 pieces. E...

This plane's totally first-class! Prepare for takeoff on your very own jet, complete with adjustable wheels that fold back in for landing, and supe...

Find all your fave Pokémon characters in this shifting maze that changes every time you play for endless gaming fun. Includes one game board, 34 ma...

Have a crack discovering all the rainbow-colored beads inside this clear putty that snaps and pops as you mold it. Hours of fun and soothing creati...

Construct funny, cool dinos with this new learn-to-build set. Your littles will love sorting through 500 pieces to build their very own prehistoric...

This one never fails to entertain! Be quick on the flippers to fire your ball through space and rack up all the points. See your ball ricochet off ...

Can you spy with your little eyes which animals go together? Choose your challenge out of 48 cards and see if you can stack the five cardboard bloc...

Don't call it a comeback! We've been here for years! For over 25 years, Papo creations have been bringing playtime to life with realistic, hand-pai...

Don't call it a comeback! We've been here for years! For over 25 years, Papo creations have been bringing playtime to life with realistic, hand-pai...

Hours of fun and soothing creativity are right at your fingertips. Literally! Squeeze, knead, and smoosh the see-through putty to build hand and fi...

Roll three dice: one for color, one for pattern, one for character. Quick! Find the card in your hand that does not match any of the dice and disca...

Help little stargazers and future NASA astronauts explore the moon's surface with an entry-level telescope! This award-winning STEAM toy is solidly...

Power up the fun as you challenge your aiming skills with this moving target game you can play indoors or outdoors. Load the foam balls into the tw...

Got milk? This soft and cuddle-worthy plush friend sure does. This 7-inch tall fuzzy milk carton is adorable with its rosy cheeks, sweet smile, and...

See them erupt with excitement building a realistic volcano scene. This giant cardboard and plaster model is classic earth science learning at its ...

Draw the world in color. The canvas is your oyster with this triangle-shaped coloring set that is easy to grip and won't dry out. This 48-count non...

This new, 40-piece, dino-fabulous set from Magna-Tiles lets your littles build their very own prehistoric fantasy world! Four oversized, fully-magn...

A modern twist on friendship bracelets! The patented spinning loom makes it so easy to craft bracelets, necklaces, belts, lanyards, or more, each a...

Pretty in pink with her tutu and ballet slippers, Aja Ballet Doll is ready for her performance! This beautiful 11" Asian ballerina is made with sof...

Stock up on extra rockets for your Catapult Launcher! This set comes with 4 foam-tipped rockets. For all the fun you will be having, it's never a b...

These aerodynamic rockets are totally kid-powered. Just strap on the footpads, load your launcher, and lay back using your legs to launch the foam-...

Draw the world in color. The canvas is your oyster with this quick-drying solid tempera paint marker set. Just uncap, give these easy-grip markers ...

Learning to embroider is sew fun and totally adorable. Choose one of eight colorful canvases, place it in the hoop, and start stitching. A 32-page ...

You'll have the sweetest little shop on the block! Five colors of clay make candy treats that look good enough to eat, but you'll want to show them...

Look close with this kid-focused introductory microscope that magnifies objects up to 600 times! Check out pond water, plant leaves, hair, onions, ...

Peace, love, and yum! Everything you need to make the grooviest, glow-in-the-dark gummies and glowing ice cubes. Safe and natural ingredients, like...

Playtime is looking marble-ous and far-out! Kiddos have everything they need to construct their very own action-packed track system, including base...

A real brain teaser! Go head-to-head or roll solo as you try out 10 randomly chosen, colored pieces to fill your grid. Race against opponents to fi...

Two stunt tracks for racing and an elevator that lifts the cars to the upper levels make this the coolest 3-level parking garage ever! Two fast, fr...

This perfect soft-grip bow is right on target! So fun and easy to shoot, just load the arrow, pull back & watch your arrow fly at awesome speed...

What's more fun than a finger puppet show? Having one with these three plush forest pals and their fungi-tastic home. The adorable 4-inch tall brow...

Rain or shine, this huggable 13-inch doll is the perfect companion for your littles. With her bounce-back form, soft poly fill, and sweet embroider...

Adventure into the woods with this lift-and-flap adventure book. A hidden, unbreakable mirror will have them playing a game of peek-a-boo. When it'...